Patient loyalty is a key to continued practice success in terms of both recurring and new revenue. Patient loyalty and profitability are crucial for the success of healthcare organizations. Building patient loyalty must be part of the standard patient care program because loyal patients show better and quicker outcomes. As patients return to your practice, […]

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Patient Loyalty
Patient loyalty is a key to continued practice success in terms of both recurring and new revenue. Patient loyalty and profitability are crucial for the success of healthcare organizations. Building patient loyalty must be part of the standard patient care program because loyal patients show better and quicker outcomes. As patients return to your practice, you maintain revenue stability; as patients refer their friends and families, your practice billing collections grow. In terms of profitability, the new patient acquisition is more expensive than loyalty maintenance for existing patients by order of magnitude. Factors Affecting Patient Loyalty The image below shows how different factors affect patient loyalty. Based on various studies, the image highlights the relationship between these determinants and patient loyalty. The determinants discussed include patient satisfaction, service quality, perceived value, trust, commitment, hospital brand image, organizational citizenship behavior (OCB), and customer complaints. Satisfaction, service quality, and trust are