Content Strategy for Private Practice Chiropractors
Content strategy is a massive part of marketing and outreach for private practice owners, including chiropractors and those who run chiropractic offices. The strategies used are different than they might be for other types of private practice, such as mental health practices, so it’s essential to understand what will work for the chiropractic industry specifically. That way, you can build a solid content strategy that gets results.
What is a “content strategy,” and how can you effectively execute one for your chiropractic practice? In this guide, we’ll look at how to plan an effective content strategy, what types of content you need to create, how to be successful in execution, and more. That way, you’re already on a good path to creating your own successful content strategy, no matter how much marketing expertise you have.
The Importance of Planning an Effective Strategy
Private practice chiropractors are on their own to market their clinic and attract new clients. Unlike chiropractors that are part of a medical group, hospital organization, or another conglomerate, there are no predetermined marketing budgets, no readily available marketing tools and strategies, and no steady stream of clients that come from various sources. Therefore, there’s a lot more at stake with the marketing. Strategy is everything. When you are ready to embark on a content marketing journey, you will first need to develop an effective strategy.
This strategy should include the different types of content you are going to create, how you will create and share content, how frequently it will be shared and other details. You should also include stipulations and exceptions where necessary for obstacles that may come up or things that may arise, such as sudden industry news that causes you to forget your strategy and immediately post a new blog and share it on social media because it’s just that urgent.
In addition to hiring someone to create your content, you can also hire someone to manage your entire content strategy. That will ensure that you can focus on your practice and your patients while knowing that your marketing is in good hands.
Types of Content to Create
Several different types of content will need to be part of your content strategy. You will need to consider creating a blog for your website, first and foremost. You can use this to share information about different chiropractic conditions, care and treatment options, industry news, etc. It’s your place to express your practice’s voice and be heard by anyone who visits. In addition to a blog, your content strategy should also cover:
- Social media posts
- Email marketing campaigns
- Infographics and image content
- Case studies and research reports
- Video content
If you hire someone to assist you with your content strategy, they can help you explore the different verticals and determine which elements to include in your content marketing efforts. Be sure to update content regularly and also consider posting to forums and guest blogging to build your off-page credibility, too.
Position Yourself as an Expert
One of the biggest goals of a content strategy is to increase your reputation and authority. There is so much competition out there today that it takes all kinds of efforts to stand out. One of the best things that you can do is use your content marketing strategy to make sure that your chiropractic office appears among the leading industry experts for relevant information.
This means creating a dynamic content strategy that includes all types of media and written materials, from blogs to social media posts and everything in between. It also means keeping patients updated with information about the conditions you treat, services you provide, different chiropractic health concerns, and so forth. Take the time to think of all the topics that you could cover that would help boost your authority and industry image and provide information on them. Look at what your competition is doing and stay one step ahead of them by offering better content than they have.
Should You Hire Someone to Manage Your Content Strategy?
One question that practice managers and chiropractors ask is whether they should be managing their own content strategy or not. As mentioned, it’s more than plausible and possible to hire someone to manage and execute your content strategy. You’re in the business of chiropractic care, after all, not marketing, and some things are better left to the experts. Consider whether a marketing agency or content marketer is an investment that can benefit your practice or if you think that you can handle things in-house.
The reason that many private practices balk at outsourcing is because of the cost. However, it’s not nearly as expensive as most people think to outsource content marketing, and the price of having high-quality content available to help bolster your professional reputation is invaluable.
How Can ClinicMind Software Help?
ClinicMind has a robust practice management solution that offers comprehensive support for EHR/RCM with integrated scheduling, billing, and charting. Plus, it’s all created in a cloud-based platform that delivers speed, efficiency, and better patient care. ClinicMind can assist with credentialing, as well as consultations and billing services, and make day-to-day operations a breeze. When you have this software on your side, you’ll be able to spend more time with your chiropractic patients, as well as to work on building your practice through effective marketing efforts like content marketing.
When you understand the how and why of having an effective content strategy, it becomes easier to see how to implement your own. Today, content is still king, and search engines are waiting for you to start sharing it so they can rank you accordingly. Your patients and prospective clients are also looking at this content to see if you have the expertise they need and can deliver the information they request in a digestible fashion. While you’re setting up your private practice marketing, contact ClinicMind to find out how they can handle the details of practice management so that you can focus on other areas that require your attention.